In my “Big Scholarships” video, I discuss aiming towards a college that will pay you money to go there. Find a college where your child is the best applicant they see all year, and they will throw money at you 
Of course, it’s always difficult to balance the academic needs against the financial needs, and that’s why applying to LOTS of colleges can help.
How do you find a college that will be the “love of your life.” Check out my Finding a College DVD.
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